Episode 10
Business Advice That Won't Break The Bank
If you're determined to take your business to that next level, but you're not quite sure where to start, this episode is for you.
In this week’s episode, we’re ditching the ‘tactical advice.’ Instead, each of us is talking about 2 actionable and game-changing steps we've been implementing that are totally doable, and they won't cost you a single penny.
Yeah, you heard that right! No need to shell out big bucks or drain your savings. This isn't some distant dream. We're talking about actionable strategies that are within your reach.
Head over to iwannacollaborate.com and let us know what you took away from this conversation.
Music credit: The Funkster by Sweet Spot
A Subito Media production
Transcript
Hello, and welcome to the eavesdrop on us podcast.
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:I am your host, Jessica.
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:And I'm Susan.
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:And this week we are going to, we're in
Q4, we're toward the end of the year.
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:And it's one of those opportunities
for business owners to sort of take
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:a look at what have we accomplished?
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:Where do we want to go?
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:And as Nice as it can sound when
you've gotten to Q4, cause you're like,
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:Ooh, we're at the end of the year.
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:I think Susan, it's safe to say
that most business owners we talked
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:to feel a little bit overwhelmed
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:Susan: either
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:Jessica T: from, wow, we didn't
get as far as we wanted to.
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:That's usually one scenario we hear.
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:We thought we would
accomplish That much more.
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:And I think the other scenarios, they
kind of feel a little bit like, Oh my
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:gosh, there's still so much I want to do.
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:So it kind of feels overwhelming in the
sense of what do I need to be doing?
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:Where do I need to be putting my
attention as we wrap up the quarter?
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:So it sounds like that's
sort of what you're hearing
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:from business owners as well.
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:Susan: Yeah.
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:There's definitely a high
and low to it, right?
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:So the low is we didn't quite hit.
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:The ultimate goal that we
wanted to achieve and the
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:high of it is we crushed it.
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:Did we under play what the goal
should have been, could have been.
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:So you know, one is we really showed
up huge and one is we came up short.
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:So it always tends to be either
or at this time of the year.
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:So yeah, yeah.
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:I'm hearing a lot of that and I was
intrigued with the opportunity here
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:to talk with you about this because.
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:You know, for me, it always comes down to
what's going to move the needle forward.
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:And that
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:Jessica T: I, I think is actually a
productive way to look at this because
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:I think it removes the emotionality
and it, I think anchors people
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:into feeling like they are going
to be able to accomplish something.
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:Because I think again, in the
grand scheme of looking at like 12
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:months and what you've accomplished
in a year, what you still want
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:to do, it can be very paralyzing.
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:And so.
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:I think to illustrate this exercise,
why don't the two of us talk about
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:two things that we are doing to move
the business, our business forward.
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:And I think from that, the listeners
will be able to sort of see, okay,
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:what are two things that I can
do to move my business forward?
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:Susan: So if I could do that, I think
the two things I would share with
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:you is really going back to basics.
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:Right, really going healing the onion
back as everybody says, but honestly,
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:getting back to the business one on one
of business one on one and really also
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:understanding it's just not the business.
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:I also have to take care of me.
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:Right, so being brave, being, you
know, stoic, being, I can do it, I
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:can do everything and all things known
to mankind serves absolutely no one.
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:it's literally the equivalent to
saying everyone everywhere all
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:the time doesn't serve anybody.
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:So I had to really get clear with.
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:The horrible thing I hear
all the time, take care of
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:yourself, take care of yourself.
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:And we all hear it.
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:We all hear it.
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:And for the last time I
rolled my eyes with it, I
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:recognized, well, wait a second.
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:Why is it making me roll my eyes?
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:Take care of yourself.
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:And I recognized that, yeah, it's
because I was running on fumes.
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:I was really running hard and
not getting the equivalent or the
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:amount of sleep that I required.
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:My body requires.
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:And, you know, it really
came back full circle to me.
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:I was like, gosh, everybody talks about
this all the time, but we tune it out
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:for whatever reason, you know, and I'm
not going to go into why or what it
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:was, but, you know, I just recognized,
actually, I do need to slow it down.
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:I do need to get better rest and
that's all I'm going to focus on.
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:I don't need to fix everything.
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:I just need to take one thing and
focus on this and make it a reality.
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:And I have to tell you, since I've
really committed to getting more
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:sleep, life is a lot brighter.
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:It's a lot lighter, easier, and more fun.
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:And no, it's not the cure all.
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:I don't want to make it sound
like it just solved world peace.
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:I wish it would, by the way.
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:I think we could all use a nap with that.
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:But, in this instance, let's
just get an extra hour or two.
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:Or, go into bed slightly earlier.
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:As opposed to the wee hours of the
morning, and it has made a big difference.
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:Now, how many times have you
heard that in your world?
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:Get more sleep, Jessica.
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:Just go get some more sleep.
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:And I'm sure you've rolled
your eyes, and I'm sure, others
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:have rolled their eyes at that.
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:But, you know, it's around for a reason.
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:It's around because it's sound guidance.
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:And that's what I mean by
getting back to the basics.
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:Jessica T: it's always so funny
when we roll our eyes or scoff
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:at the sort of foundational basic
principles of the stuff that works.
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:And I don't know if it's because we are
looking for something that's newfangled
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:or more complicated or more complex.
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:Like, Oh, if we, I know I need more
sleep, but if I tried this instead,
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:maybe that would work better.
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:I don't know.
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:It's so funny.
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:You nailed
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:Susan: it.
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:I happened to interrupt you there.
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:You nailed it.
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:We want something packaged in a new way
of the thing that we need to remember when
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:we heard David Bayer on stage one time,
and he said, We entrepreneurs just love
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:looking for solutions with new wrappings.
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:Right.
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:you nailed it so perfectly there, Jess.
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:I think it just nailed it.
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:Jessica T: Yeah.
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:I think it's just, I'm always
fascinated by human behavior and
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:I don't pretend to understand
why we do the things that we do.
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:There are experts out there that could
probably explain that to us, but it
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:is one of those where it's like, huh?
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:Imagine that I got a full night
of sleep and I feel better.
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:You know, who knew?
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:Susan: Yeah.
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:My second thing I could probably share
with you as a validation point of when
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:sound guidance is given to you way
back at the beginning, and you scoff,
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:to use your phrase, which I love, so
true, or you roll your eyes, a client
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:recently said to me this week, was
one of the better appointments I've
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:had in the long while, and she said to
me, I finally did what you've asked,
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:And I said, well, I've shared a lot,
which one because we've worked with
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:each other for almost four years.
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:So she lovingly shared with me, you
know, that PNI strategy that you've been.
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:consistently throwing at me to
get more sales, more connections,
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:more referral sources, more
champions, so on and so forth.
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:It really works.
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:I had to do everything in my being
not to go, yeah, I told you so,
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:or anything like that, because
that's, you know, that's not.
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:Productive, but I was overjoyed
that she had that breakthrough.
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:But what was it?
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:It was a basic.
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:It was a business 101 thing, right?
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:And that's what inspired me.
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:And that's why I lit up.
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:we hear these things, but we tend to.
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:Short thrift them.
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:So I wonder it got me thinking about our
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:Jessica T: business.
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:Well, I was just going to jump
in, actually ask you because you
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:said what the first thing was
that you're going back to basics.
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:And so I wondered from your
perspective, what has that looked like?
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:Susan: Well, I honest to goodness
it for me, it's been the sleep
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:because of my own personal journey.
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:Right.
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:Insomniac behaviors lately.
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:So being able to get some.
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:Well caught up sleep has
made a huge difference for
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:me in terms of the business.
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:I think what's really interesting
for me right now, there was a phrase
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:that always was presented to us is be
sure you get outta your comfort zone.
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:Don't get comfortable.
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:And you know, I think we all,
during the pandemic needed comfort.
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:We needed a comfort zone.
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:And to some degree we have, Change
was omnipresent, and we were just
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:seeking our own little corner of where
things could just be somewhat calm and
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:predictable, steady, grounded, rooted.
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:And I think there is a time where we as
business owners recognize, you know what,
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:I think we may have stayed in that state.
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:We're end of this, right?
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:In the sense of, we stay too
comfortable for too long.
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:We have to get out of our comfort zone.
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:Create.
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:Envision, commit, and we hear this all
the time in media, we hear it in the
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:blogosphere, we hear it in the vlogsphere,
we hear it in podcast universe.
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:The question is, how
do you make this real?
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:And I'm a big believer in one or two steps
into and then go figure it out from there.
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:You don't have to figure
out the whole dang thing.
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:And it feels good that we went
to an event that stretch us.
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:Did challenge us and that was invigorating
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:Jessica T: well, and I think what
you're saying here is, I think it's even
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:just recognizing in terms of 2 things.
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:Have I been sitting in
my comfort zone and.
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:To get out of my comfort zone, maybe
it's just disrupting my environment
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:and going somewhere else, for us, it
was traveling to an in person event.
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:We stayed in a hotel, got out
of our environment, our sort of
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:everyday predictable environment.
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:And so it, that could be something,
I mean, there's so many events now,
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:there's so many opportunities to
get out of your familiar space.
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:At last.
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:And surround yourself with people.
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:I think which was a big deal for us.
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:It was surrounding ourselves with
people and attendees speakers
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:content that was different.
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:It wasn't the same kind of voices
that we had been surrounded by.
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:And so I think That was really helpful
in terms of, okay, we're kind of feeling
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:this like lull in the business, but the
two of us and the stuff we're doing and
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:kind of want to shake it up a little
bit, but how do you, how do you do that?
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:One, you got to recognize, like
I said, you got to recognize
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:that you are in that and then
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:Susan: change your environment.
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:And that, I think that's
been exceptionally productive
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:for us and exciting.
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:I tend to be an optimistic person.
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:I'm not delusionally optimistic.
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:But I am an optimistic person.
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:It's not half empty, it's half full.
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:But sometimes when I experience
myself getting too comfortable,
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:That makes me wonder, okay, what,
what should or could we be doing?
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:And again, I, You don't have
to go to the, mooning back.
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:It's just, how can I
shift it up right now?
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:Could it be a new person, a new
voice, new author, a new program,
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:a new book, a new group of people?
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:It's just shifting it by one
step, maybe even two, and
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:then take another deep breath.
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:And I have said this forever, and at
least the 10 years in our business,
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:going on 10 years, and Prior to that,
I was always of that mindset, when
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:you're running a business, it can
sometimes away from us as business owners
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:and leaders and visionaries, right?
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:So it had for me, and I think that the
one to punch personally was the fact
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:that I was not getting enough sleep.
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:I just wasn't.
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:And you know, this is akin to
somebody telling me, are you drinking?
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:Or asking me, are you
drinking enough water?
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:But, but, but also,
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:Jessica T: you know, what I think is
coming up for me as I'm listening to that
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:is sometimes the way to take care of the
business, we will often search for like,
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:well, it's gotta be the business strategy.
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:It's gotta be this, it's gotta be that.
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:It's all the kind of nuts
and bolts of business.
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:And it's like, well, sure, possibly,
but also have you just tried.
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:Getting a good night of sleep, you
know, some, sometimes it's that
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:sometimes it's like, it's funny.
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:The places we search for the solution.
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:It's like, that's not
actually where the problem
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:Susan: is doors that more, that's really
the point for me today is that sometimes
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:it's right under our nose and we don't
have to go big and fancy and, crazy loud.
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:Sometimes we can just go quiet and
say, okay, what can I just do today?
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:Okay.
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:For me, so I show up in a better
mindset or health state, just
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:that, that alone has really.
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:Lifted clouds for me, and then
the idea of going out to a new
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:environment, new group, new perspective.
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:Well, that was just his map.
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:That was really delicious.
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:And, didn't we have a great creative
session as a result of both of those.
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:Oh,
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:Jessica T: absolutely.
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:We totally did.
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:We totally did.
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:And actually you bringing that up, I
think is, is such a good transition
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:into the two things that I am doing.
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:And I think the first one is, you know,
so we went to that event and it was.
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:New group of entrepreneurs, new
speakers, new content in the sense that
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:we had never really listened to that
content delivered in that way before.
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:And I think one of the things that
I'm really focused on, I think I
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:have been focused on at least for
the last six months anyway, is.
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:Really being mindful and
thoughtful of who I'm listening to.
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:So it was one changing up the voices,
the people I follow on social media, the
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:people who I read on email, you know,
just those voices of whose information I'm
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:listening to, whose content I'm consuming.
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:And I think some people, it
was, Got me to a certain point.
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:It's like, I need something new.
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:I need something that's going
to challenge me because it was
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:feeling a bit boring, a bit stale.
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:And I think sometimes we're like,
well, we like the people we follow.
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:We like the people we listen to.
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:We like the events we go to because it's
predictable and you know, all of that.
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:And I was like, I really am
very interested in following
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:people, a select few people who.
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:Have not only been successful in
business, but I like their values.
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:I like what they stand for.
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:I think there's also evidence, not just of
their success, but there's a track record
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:of their own clients having success.
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:And I really just, I just stopped
listening to a lot of the people who.
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:Are forgive my language, but like it's the
negative kind of shitting on business and
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:shitting on others and kind of was like, I
just, I'm not in the mood for that because
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:I think the two of us are entering this
really expansive kind of creative space
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:as we go into our 10th year of business.
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:So I really want to be
listening to people.
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:Who are also like that.
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:I don't want to say there.
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:Look, don't take this as an absolute.
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:This isn't like it's sunshine and
rainbows all the time, but generally
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:they have a much more optimistic,
positive can do problem solving attitude.
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:Amen.
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:I've really unfollowed not, not because
I, you know, I know the word unfollow has.
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:Such a negative connotation to it,
but it's just like I have, I've
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:had a season of their content.
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:I'm interested in listening to
somebody else consuming somebody else.
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:And I think that's
reinvigorated my own creativity.
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:I don't feel as dreadful on social
media anymore because for a while
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:I was like, Oh my God, I just
like, I could not stand my feed.
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:I was like, I've got to clean this up.
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:I've got to clean this up.
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:Change.
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:Susan: You were so tuned
into your environment.
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:And what you were saying.
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:So what did you do?
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:How did you clean up your feed?
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:How did you go about doing that?
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:Well, I think it's just,
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:Jessica T: you know, I think from the,
the, the bigger names out there, right?
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:These are not people I had
direct connections with.
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:A lot of it was like unfollowing,
just getting them out of my feed and
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:introducing new names into my feed.
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:and I wouldn't say like I went
through anybody like personally
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:that I know, and I was like, no,
I don't want to listen to them.
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:No, a lot of it was like the
bigger names who kind of influenced
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:the worlds that we're in.
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:I'm not really about giving
examples, to be honest with you.
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:Like, I don't think that's the
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:Susan: point.
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:No, but I do think what is really,
I agree with you, by the way, it
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:doesn't serve anyone or anything.
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:No, it isn't by any stretch, but I think.
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:The bigger lesson there you have
is what you consume, you become.
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:Yeah.
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:And it was,
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:Jessica T: it was, it was interesting
because it was a lot of people,
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:this was just my personal experience
with who I had connected with
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:and who I had started following.
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:So it was collectively,
not individual, not.
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:You know, individual people, but it
was a lot of people critiquing the
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:industry, critiquing how we do business,
critiquing how others are behaving.
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:And I just, after a while, I
was like, wait a second, who,
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:Susan: who
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:Jessica T: are these
people dispensing this?
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:Like, I really started to think
really thoughtfully of that.
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:And so, um, it was just, it was cleaning
up the social media, cleaning up my
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:email, even the books I was consuming.
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:I was like, I just really want
to be surrounded by expansive,
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:bigger thinkers, optimists.
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:In the sense that they have
such a can do attitude.
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:So, um, so that I would say is
absolutely one thing is just really
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:protecting the voices that I'm
allowing into my head right now.
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:Nice.
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:And therefore allowing
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:Susan: business.
333
:Well, I like at the same time,
you're in a dual state, right?
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:You're open minded to welcoming new.
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:Visions, voices, perspectives, but
at the same time, you're knowingly
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:saying, okay, I've, I've heard you.
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:You all have had your say.
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:Now it's time for a new group.
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:Yeah, they can do.
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:Jessica T: And I think that that.
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:When I hear other entrepreneurs
lamenting about how much they dislike
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:social media, specifically because
they're like, I just hate my feed
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:or then change it, then change it.
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:Yeah.
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:And that's such a very specific
social media is a specific
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:way that that shows up for us.
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:Um, but I think, I think it's just
taking, and it was an afternoon
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:for me that I went through.
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:I sat down.
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:It was actually, we were
still at the conference.
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:Wow.
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:I sat down on the balcony of the hotel
room and I opened up Instagram and I just
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:started going through and I was like,
um, unfollow, unfollow, unfollow again,
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:no one I personally was connected with.
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:These were again, bigger, bigger names.
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:I didn't
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:Susan: know that.
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:I think that's so cool that,
The fast implementation of this.
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:I love it.
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:I was aware of that.
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:Jessica T: Well, and part of me,
you know, I'll be like, Oh my
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:gosh, I never have time for that.
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:I did.
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:And I, you know, I was like, I'm
just going to sit down and do
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:this right now and clean this up.
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:And I think, um, that's one,
you know, the, the principle is.
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:Tighten up the circle of voices that
you're listening to, and the action
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:associated with that is like, you
know, just go through your social
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:media and clean up like who you don't
want to be listening to anymore.
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:And I also think too, for
me, it's very intentional.
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:Yeah, it's just very,
it was very intentional.
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:I think the second one is, you
know, I think it happened over the
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:summer where I was like, I just
I'm in this space of looking to.
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:Enhance my, my own skillset and
try something new in the business.
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:And I remember asking you, I was like,
Susan, just tell me, like, tell me what,
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:what it is, or like coach it out of me.
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:And I remember you were saying
like, it doesn't happen that way.
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:And not everything is going to
immediately give you clarity.
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:Like you're not going to have immediate
clarity from things, from things.
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:And so I think what I have embraced is.
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:guess this has two, purposes to it.
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:I think it's really maintaining a
route, a personal routine specifically
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:of like being outside and having fresh
air and taking the dog for a walk and
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:allowing those opportunities to let
ideas marinate and let clarity come.
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:I think so often we are just.
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:Like someone just tell me the answer
or give me the answer or give it
387
:to me or just tell me what it is
because I just, I don't want to
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:sit in this kind of uncertainty.
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:I don't want to sit in
this lack of clarity.
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:And I think we expect the people,
like, I just used you as an example,
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:Susan, because coaching is one of the
modalities that you use with your clients.
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:And I was like, Susan, if I was a
coaching client, what would you tell me?
393
:And you were like, I would tell
you, you need to go let it marinate.
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:Let it ripen and let it come to you.
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:And so I think as much as we, as you and
I are about tactical with our clients,
396
:I think there's also the softer side,
which is sometimes when you're looking
397
:for bigger clarity around something.
398
:Yes.
399
:I think you really have to let
it marinate, and the answer will
400
:come to you, and I think it will
also surprise you, the answer.
401
:Susan: But I want to also add, you just
didn't sit by on the sidelines waiting for
402
:this epiphany or the lightning in a bottle
to happen, you, you stuck with it, and you
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:found Grounding and safety and consistency
in your health regime and going to the
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:gym, walking the dog, being outside.
405
:That gave me the framework to
allow yourself to loosen up a
406
:little bit and allow yourself to
dream, think, consider way out.
407
:And all of that requires patience,
my most hated word, patience.
408
:And.
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:that's the marinating.
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:So I just want to acknowledge
the discipline you used
411
:because it could be missed.
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:If somebody from the outside hearing
this, it could be mistaken as,
413
:oh, I'll just sit around and wait.
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:No, no, no, no, no, no, no.
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:He intentionally created a
framework from which she muse.
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:And give that muse a chance to
recalibrate and re dream and re create.
417
:That's so important.
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:Jessica T: Well, and I think also, I
think what is so important about that
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:for entrepreneurs in general is, I know
just by nature, And by virtue of what
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:we do with entrepreneurs, well, a lot
of people will come to us and say, like,
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:I don't want to try something bigger.
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:I want to try something new.
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:I want to try something different.
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:And oftentimes they'll be like,
okay, so what should I do?
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:Kind of asking us for like a top down
dictate of like, well, here's what you do.
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:Here's the one thing that's
going to change things.
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:And I think oftentimes.
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:For it to be something that actually works
for something that is actually going to
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:be implemented for something that you
are actually going to be excited about.
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:I think we often have to, this is
kind of convoluted, but I think the
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:way to, to finding that next step,
that next, Thing that you're going
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:to do in your business that you're
excited about and committed to.
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:It has to be an alignment with you
and in congruence with what you want.
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:And I think that's why it
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:Susan: has to marinate.
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:Well, that's what I'm
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:Jessica T: saying is I think
oftentimes it's within us.
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:And sometimes you just have to
give yourself an opportunity
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:to marinate, let it ripen.
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:And then the answer will come and then
you're like, Oh my gosh, I cannot wait.
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:And I don't think it has to marry.
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:Like, look, we're not saying let it go
marinate for two years and sit on it.
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:No,
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:Susan: no, no, no, no, no, no.
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:Give as a cautionary tale.
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:No folks.
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:This isn't that.
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:What is it?
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:Think, believe, receive.
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:Well, there's a ton of steps in between
those huge pillars, isn't there?
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:So I didn't want to short thrift you in.
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:And acknowledge, quite frankly,
the deep work that you did.
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:I mean, that was not easy for a person
that goes at the lightest speed on
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:a normal day with a speed of light.
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:What did I say?
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:The speed, the lightest
speed, the lightest speed.
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:I told you everything, folks, more
sleep, give the girl more sleep.
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:There's my point is that.
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:You know, when you're going at
that crazy speed, and we all
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:do in small business, there are
just times you have those surges.
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:The problem is sometimes when the
surges don't stop, but both you and
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:I, at the beginning of the summer
made a very aware decision, a very
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:clear decision, even for you to really
think that through for yourself.
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:Wouldn't you agree?
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:And Oh, absolutely.
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:Jessica T: And that's why I don't know
if I have such a beautiful, concise way
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:of putting the lesson like I don't have
like a three or four word like here's
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:the lesson and any concise description.
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:I think it's just when I think of the
entrepreneurs I'm talking to right now
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:and they're like I said they're trying
to think like bigger what's, what
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:can I do next or what's going to be.
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:Exciting.
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:How can I challenge
myself and push myself?
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:I think it's one of those where whatever
you end up deciding on has to be
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:something that's truly like congruent
and it's truly something you want to do.
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:And I think when you are moving at that
speed of light and you are looking at
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:someone else, just tell me what to do.
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:Tell me what's, what it's going to be.
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:It doesn't work that way.
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:And so I think as.
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:You're listening to this and thinking
of Q4 and that both the energy of
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:wrapping things up, but also expansion.
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:Cause you're thinking of next year
and it's like, well, here's what we
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:accomplished this year, but you know,
next year I want to try something
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:new or, or push this a little bit
more or, you know, whatever that is.
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:I think it's also just giving yourself
the space to let that idea come to you.
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:Susan: Yes.
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:And this is what I mean by
just do one or two steps.
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:You don't have to throw
everything out the window.
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:You don't.
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:And just one or two things, master that.
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:And you know, the phrase that keeps
coming and screaming, quite frankly,
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:in my head is less is genuinely more,
less meaning less, you know, confetti
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:and wholesale change and reduce.
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:No, just modify just one or two steps.
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:And head, you see pragmatic Susan
here, had your pets do one for
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:personal and one for the business.
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:For me, it was sleep for the business.
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:It was honestly, okay, here's where we go.
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:Remember the basics I'm sharing
with all your clients, they really
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:do work if you engage with them.
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:So consequently, from that appointment
of hers, I'm asking every single
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:client now, What is the one thing you
hear most in your head that I say?
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:We're gonna do that.
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:I can't wait to drive
them crazy with that next.
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:But, that for me is
just a one or two steps.
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:Less is more, less is more.
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:And
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:Jessica T: I, I think with that, I think
we've not only unpacked that, I think
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:really productively for, for ourselves
and really being thoughtful about the
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:business, but I, I think, I think for the
listener, just think of those two things.
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:One thing that you can do personally,
one thing that you can do for the
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:business and just take one or two steps
for each thing and see what happens.
514
:And so Susan, thank you so
much for another entertaining.
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:Susan: This was fun.
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:No, this is one of those where I
really had skin in the game on, on it.
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:So I was thrilled that you
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:Jessica T: All right.
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:And I'll see you next time.
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:Susan: Bye bye.
