Episode 9
The biggest business regrets (these might surprise you)
Wanna know what the biggest business regrets are? You’d think it’s about making more money or having a super successful business. Nope!
When business owners come to us feeling frazzled, stuck, and uninspired, they secretly reveal how they’re really feeling: frustration about working too hard and not being there for loved ones; not having more fun and enjoying the ride; holding back ideas out of fear of rejection, failure, etc.
So imagine our surprise when we listened to Bronnie Ware, a former hospice nurse, share the top 5 regrets of the dying, and realize that they are basically the same things we hear from entrepreneurs all the time.
This week, we use Bronnie Ware’s “Top 5 Regrets of the Dying” as a springboard into a necessary conversation for any entrepreneur feeling burnt out, tired, and stuck.
Don’t worry: we don’t make this too morbid. We offer some very specific steps entrepreneurs can take to avoid these regrets entirely.
For more information on Bronnie Ware and her bestselling memoir, head over to https://bronnieware.com/regrets-of-the-dying/
Head over to iwannacollaborate.com and let us know what you took away from this conversation.
Music credit: The Funkster by Sweet Spot
A Subito Media production
Transcript
Hello and welcome back to the eavesdrop on us podcast.
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:I'm Jessica.
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:I'm
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:Susan: Susan.
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:Jessica T: And this week, I am bringing
a, I just sprung this topic on Susan
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:maybe 10 minutes ago before we hit
recording because I saw a reel on
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:Instagram yesterday featuring an author
named, and I'm hoping I get her name
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:pronunciation correct, Bronnie Ware.
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:And she is a woman who has, I guess, she's
written this book that has been translated
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:into multiple languages, has sold over
a million copies, and it's basically
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:unpacking the five most common regrets
that people have on their deathbed.
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:So, a little bit of a
morbid topic, but I think...
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:Susan: It's morbid at all.
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:I love the planning aspect of
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:Jessica T: it.
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:Yeah, it got me thinking last night
and I'll tell you all what the, what
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:the, I'll tell you what the five common
regrets are, but it got me thinking
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:my, my mind went in two directions.
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:One, I think I'm just into this topic
right now because we recently lost Sasha.
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:So my mind is going into like,
uh, What am I spending my time?
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:It's, it's getting me thinking about
like bigger life questions, which
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:I think sometimes those tragedies,
that's, that's what happens.
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:And two, I think it brings in a bigger
conversation of being an entrepreneur and
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:how we spend our time as entrepreneurs.
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:And so.
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:I, I'm really excited to, to bring
this topic to the table, Susan,
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:specifically to hear what you think.
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:So for the benefit of our listeners
and you, can I just share what
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:the five common regards are?
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:And then I think we'll just
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:Susan: jump over to them.
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:I'm actually looking forward to it.
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:Jessica T: Okay.
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:So she says the most common things
that she has heard from people, and
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:I guess she worked as a palliative,
nurse in, in hospice care.
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:And Was, you know, worked with lots and
lots and lots of different families and
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:helping their loved ones transition.
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:And so these were the five
most common ones, not the only
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:ones, but the most common ones.
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:Number one is that people wish they
lived a life truer to themselves.
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:Number two, they wish they
hadn't worked so hard.
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:Number three, they wish that they
had expressed their feelings more.
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:Number four is They wish that they had
stayed in touch with their friends.
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:And number five was they wish
that they let themselves be
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:happier and live a happier life.
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:So those were the five
most common regrets.
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:And interestingly, you know, in.
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:Entrepreneurial space that we're, you
know, we're always about like goals and,
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:and, you know, getting to the next level
and growing and all the sort of numbers
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:and vanity metrics associated with it.
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:No numbers are associated
with any of those regrets.
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:So Susan, I'm wondering, like,
which one stands out to you and why?
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:Susan: Almost every
entrepreneur, for God's sakes.
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:If you started a business.
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:You've been alone.
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:So you can kind of feel and you
know, even though you're lonely
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:and things aren't going great, you
may not be able to express that
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:because it would be too vulnerable.
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:you know, you work too much.
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:Well, that's because it's an all or
nothing paradigm for some, right?
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:This is my last chance.
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:I got to make this happen.
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:So there's that.
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:Desperate nature to it.
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:So it can be out of proportion for
what, you know, a healthy work life
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:balance probably should, or I should
say, ideally look like, um, happier.
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:I do think, regrettably, this is
an unspoken truth that, and I'm
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:talking strictly for startups.
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:There are a number of folks
that start a business.
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:And they had a grand time and an
amazing time starting that business
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:and they take it as a life sentence
that they cannot do anything else.
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:So they're happy is maybe for five or ten
years and then like, Jesus, I just put
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:a, you know, noose around my neck because
I, I want to do other things yet I can't.
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:Jessica T: I almost think that that, that,
just listening to you, we could take each
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:one of these lessons and go so deep on it.
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:So yes, you can go very meta.
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:Susan: You always can go meta,
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:Jessica T: you can, and I think
there's, there's one that definitely
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:stands out to me and one that I
hear so often from the clients and
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:business owners that I interact with
frequently, and one that I think is just.
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:I latched on because it speaks to
something I'm thinking about as well.
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:So I wonder if, is there one that
is especially sticking out to you?
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:Susan: Yes.
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:And half.
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:No.
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:Um, I know.
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:Is there such a thing?
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:Well, it really goes to the thing
of, you know, the happier I wish I
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:was, I gave myself permission to be.
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:Happier.
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:And for the past two years, I've been
stressing, bring the fun back, have
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:fun, and you know, because it helps you
put in, at least it does for me, right?
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:It does for me.
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:I don't want to speak euphemistically
on everyone's behalf, but for me, that's
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:also a placeholder for me to say, um,
good old Ralph Waldo Emerson, you know,
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:finish each day and be done with it.
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:Thanks.
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:And that means leave it
all out in the field, man.
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:Just, if you're going
to do it, do it hard.
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:And it may be wrong, but
dang it, you made your mark.
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:Right?
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:I've never seen somebody fail miserably
and spectacularly and fail a little bit.
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:Meaning, you know, if they gave
it a little more juice, they
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:probably would have made it.
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:Right?
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:But I know if you've given it your
all, what are you going to do?
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:You can't regret it.
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:Yeah.
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:Because you gave
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:Jessica T: it your all, so some of
our most, you know, when I think
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:about some of our most successful
entrepreneurial clients, there's just
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:that like go getter can do attitude.
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:And I love being around them and
talking with them because they're
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:like, Oh, you know what, we're, we're
just going to create this product.
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:And we're just going to go
for it and see what happens.
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:Right.
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:Or, Oh,
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:Susan: that's a person
who can work with risk.
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:Jessica T: Right.
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:But, but there's this.
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:I want to see what happens
and I want to have fun.
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:It's this exploratory
investigative approach to things.
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:And of course I know it's driven by
like, I think this can make us money.
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:And I think this is going to make a
successful, but I think underneath
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:that is more of the, no, it's the
exploratory, like, let's see what happens.
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:And I want to, you know, I
want to just give this a shot.
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:So it's like creating and
launching a new product.
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:It could be.
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:hiring a team member.
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:It could be, you know, uh, we've had some
clients have multiple locations, right?
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:So they're, they're expanding
and stretching and they're like,
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:let's just see what happens.
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:And there's that, there's that fun,
like, I want to try this attitude.
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:So when I think of that lesson,
like let myself be help happier.
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:As an entrepreneur, I think there's
that, there's that not wanting to live
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:also with the regret of like, I was
too scared to try this or I wonder what
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:would have happened if I tried this.
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:So I kind of branched off, but
I, but I think to bring it back
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:to the Emerson quote, finish
each day and be done with it.
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:Susan: see for me, I'm going to
jump in here because I go ahead.
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:Jessica T: You could tell this
is so fresh from last night.
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:I'm absolutely working it out.
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:Well, for
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:Susan: me, it's like, it's no different.
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:Why I love Mondays.
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:Most people go running in the
opposite direction from Mondays.
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:Dang.
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:I love me some Mondays.
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:It's a new week.
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:It's a new day.
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:And I always embrace the potential
of what can be, might be, could be.
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:And I am an optimistic person.
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:I'm not Pollyanna about it.
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:I may be dating me, but it's true.
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:I don't see, you know, rainbows
and unicorns all the time.
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:I do see, you know, potential.
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:And I do embrace the joy of it.
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:The, the optimism of it.
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:I am an American after all.
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:That is quintessential American.
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:And I do believe, you know, really.
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:Let's, we have everything to gain for it.
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:Why play one second less?
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:Jessica T: you know, going back to
what you said earlier, it's this
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:idea of this I think aligns with
what you're saying, which is People
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:will often start a business and
it will look a certain way, right?
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:And they're happy with it for like those
first couple of years or however long.
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:And then all of a sudden it doesn't
become fun or enjoyable anymore.
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:And I think one of the things that I know
we've started working on with some of
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:our clients is like, well, wait a second.
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:The boredom, the frustration, the
resentment, the feeling stuck.
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:There's a, there's a, a lot of
flexibility and freedom for entrepreneurs.
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:Maybe people, not so much for
people who have, you know, more of a
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:corporate professional job, but for
entrepreneurs, like you can change it.
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:You don't have to throw
the whole thing out.
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:Like how many people have come to
you and been like, I hate this thing.
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:And I just want to light
my business on fire.
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:And you're like, wait a second.
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:It doesn't have to be that extreme.
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:We don't have to go all
the way to that degree.
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:It's
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:Susan: the classic I've
fallen out out of love.
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:Mm-hmm.
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:with it and it presents that way.
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:But really, you know, the under the
understory is I created this business.
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:I had a lot of opportunity and creativity
and risk and adrenaline rushes left and
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:right, and it's become rote, it's become
monotonous, it's become predictable.
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:And I actually shine fast when there's.
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:Unpredictability.
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:Hello.
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:Entrepreneurs unite.
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:I, you know, they love it.
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:Non entrepreneurs look at it as risk.
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:But we entrepreneurs who start businesses
from the ground up, that's not risk.
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:That's creative opportunity.
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:And we're okay with it.
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:We really do see it as skewed a different
way than most average individuals.
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:In fact, only 3% On the United States
citizens, well, according to the S B
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:A, by the way, I didn't take this test.
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:It was a survey done by the S B A
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:Jessica T: that we don't know
who actually took this survey.
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:So
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:Susan: was in fact the S B A because
everybody, you know, we always hear
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:this moniker, oh, you can be a business
owner and you could be a business
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:owner, and you too, and you three.
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:Well, the fact is there's a reason
why 50% businesses fail in five years.
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:Because they weren't supposed to
be in business anyways because
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:honestly, they're not wired.
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:They're probably amazing.
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:Number two people.
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:So really, when we boiled down the
numbers in that study, they came up with
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:actually 3 percent of the population at
that given time is about 5 years old.
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:3 percent of the population is
actually wired and prepared for
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:the rigors of owning a business.
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:And what's that mean?
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:Stress out over risk.
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:I can balance it.
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:I can work it through and a person that
isn't able to do that, well, my God,
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:would you find anything more stressful
and unpleasant and unfulfilling?
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:Jessica T: Well, this actually, this
is the question I was going to ask you.
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:And I think you're, you're starting
to answer it now, which is what would
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:you say to an entrepreneur that has
come to you and sort of revealed.
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:I'm just unhappy in my business.
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:Like what would you, what, what advice
or what would you recommend they do?
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:Susan: Well, it's threefold.
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:So one, what is it that doesn't
make you happy any longer?
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:So in other words, what made
you happy at the beginning?
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:Number one, we need to
determine what that is too.
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:Are you sure you're not just bored?
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:You know, sometimes we confuse
our emotions, you know,
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:fear or anticipation, right?
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:and often in this instance,
that does get confused.
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:I'm just bored out of my wits, and then
the boredom becomes hate and frustration.
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:Right.
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:So I want to see if they're bored, you
know, the monotony of what they've done.
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:And finally, I want to see how able are
they to imagine a different outcome.
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:So, you know, would you like
to use this present business as
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:an ATM to fund the new venture?
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:Are you interested in
selling this outright?
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:there are a number of options.
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:So we're ideation and option creation
is in that particular effort.
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:So there's three.
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:it's never a straight answer because
individually we are different.
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:And that uniqueness of that individual
is what created that business.
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:So we have to capture
that with the leadership.
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:and you've witnessed all of
this on various occasions.
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:So none of this should be new to you, of
course, but you know, it's interesting
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:when you finally button up and say,
well, what if we just hired somebody
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:to run the business and you go do
the creative part of this business?
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:I can't begin to tell you
how many jaws hit the floor.
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:What?
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:We can do that?
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:And I was like, hell yeah, that's
the fun Let's go create more.
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:Jessica T: what I love about this answer.
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:And again, I think in the, in the
bigger scheme of so many people went
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:into business to do something that
they love, but also for flexibility
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:and freedom and the ability to do
a lot of things on their terms.
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:Let's tap into that.
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:It doesn't have, if you're unhappy and
you're frustrated, there are options.
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:There is a light at the end of
the tunnel and it's too bad.
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:I think when you, I know you hear
this a lot more just with the clients
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:that you tend to work with, they
will come to you and they've been
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:feeling that feeling for a while.
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:It's, it's hard.
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:Yeah.
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:It's, it's been like, it's been marinating
that frustration, resentment unhappiness
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:has been marinating for a while.
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:And so I think that's always why
you're like, Oh man, like, could
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:you have come to me like a year
ago, however long ago, right?
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:You've been sitting in this.
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:It's like, there was, there
are so many options for you.
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:That's a heartbreak.
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:Susan: I have to tell you one thing.
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:One of the reasons why I did start this
business for my whole career, a good 20
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:years, always in the senior leadership.
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:I was very blessed in my career
while raising you girls, um,
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:to work in senior leadership.
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:But here's the thing.
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:I never had my voice because
it wasn't my business.
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:So I had to represent.
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:Dad as a colonel or the officer in charge,
I had to represent the mother of, I had
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:to represent the, employee or director
of, uh, when I, uh, forget it, when
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:I worked in the United States Senate.
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:Honey, I was holding a purse and write.
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:I had my voice in on written word,
but I couldn't say an darn thing.
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:I had no voice because anything I said,
Would have been used against the senator
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:that I so appreciated and, you know,
I really rallied on her behalf, but it
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:would have been made and used against
her and that wouldn't help anybody.
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:So I want voice, and that was
one of the reasons why we named
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:it, Terzakis and Associates.
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:I wanted my name, my voice,
my thought, my, my say on it.
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:If I had to go another day without
having to speak my personal truth.
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:Oh, we're going to have a, we're
going to have a cleanup on aisle one.
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:It was just, it was going to be pretty
but for people, you know, making that
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:transition into a small business.
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:And they don't know how to,
how do I actually do that?
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:And that's the fun that we
get to have with them, right?
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:You are huge in helping
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:Jessica T: people find I was just
thinking, my mind went in a bunch
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:of different directions with
all the conversations I've had.
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:I know, I've talked with so many, it's
everything from just, when I think
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:of content creation, it's been from a
place of like, I am a spiritual person.
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:But I'm afraid to talk about that.
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:Or I want to have conversations
about this hobby that I'm into, or I
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:want to show my feelings about this.
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:It's all those kinds of conversations.
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:In fact, I recently had one the other,
the other day and It was one of our
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:clients and they were just saying, you
know, we, I've been taught in the past
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:or, previous jobs when they were in more
professional corporate positions, it
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:was, be careful not to offend anyone.
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:And I just said to them,
I said, you know, I won.
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:Just in the line of work that you do, I
don't think you're going to say anything
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:that is going to, like, have everybody
unfollow you, everybody, like, hate
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:you, and then your business shut down.
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:I was like, I don't think
the nature of what you do is
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:going to lend itself to that.
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:And I said, but more importantly, the
censoring of what you want to say,
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:the holding back of what's really
inspiring you, is Holding you back.
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:I think from having fun in the business,
telling stories, connecting with people.
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:And so what you're kind of left
with is this very bland, vanilla
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:content that you're wondering why
nobody really wants to engage with.
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:And I said, I promise you, if you
start adding in and dipping your toe
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:into sharing these, feelings that
you're having your thoughts on your
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:industry, even the, the elements
of what you are, are like in your
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:personal life and what your values are.
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:I said, yeah.
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:you're gonna find that you're
connecting with way more people.
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:And then more importantly,
it's a lot more enjoyable too.
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:Like the more you censor yourself,
the more of a drag it is.
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:Susan: Yeah.
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:The worst thing I wanna
hear is, Hey, you know what?
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:I don't know how I feel about No, stop.
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:You're talking about the wrong topics.
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:If you don't know how you feel, help
yourself create an informed opinion.
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:Mm-hmm.
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:, everybody, everybody.
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:We'll judge.
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:It doesn't matter.
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:You know,
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:Jessica T: you know, this actually reminds
me of, you know, something that you and
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:I philosophically agreed upon, I want to
say at least a year ago, I don't know.
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:We were, we were helping a
lot of entrepreneurs with
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:some content creation stuff.
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:And you and I agreed that one of the
things that we were going to do when we.
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:We're working with clients on this is
that we were not going to write the
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:content for them, because what we wanted
to teach them was the ability to find
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:their voice and say what they want to
say, because there's nothing more freeing
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:than that to be able to articulate and
communicate and say what you want to say.
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:And no one can take that away from you.
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:And there's such power in
that it's so much bigger than.
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:A business thing.
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:It's like, this is you.
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:This is you as a person.
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:And I know like, I've been on zoom
calls with clients and when we've
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:gotten to like, what do you want to say?
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:What do you really want
to express to people?
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:What do you want to say?
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:Make it even bigger than that.
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:It's like, you're holding like, no,
I want to hear what you have to say.
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:And then they finally reveal it.
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:And it's like, we just got goosebumps.
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:Right.
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:There's just something
so beautiful in that.
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:Susan: that's the whole reason
for doing what we do, isn't it?
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:Finding the under the under.
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:You know, but that really goes back
to Ralph Waldo Emerson's famous
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:quote of, Finish each day and just
be done with it for goodness sakes.
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:Be done with it.
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:Leave it on the field.
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:Can you actually pass away with
regret living by that That credo
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:is just so empowering, isn't it?
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:And you know I'm not
the big one on regret.
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:I don't believe in regret.
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:I think
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:Jessica T: so.
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:I think that's why you're saying, you
know, in the, in the spirit of like
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:expressing yourself and saying what you
want to say, then it's like, you're,
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:you know, you're not going to have
that regret of like, well, I wish I
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:expressed my opinion on this or said that.
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:And, and look, I was using the example
of social media as a very specific.
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:illustration, just because that's what
we often use as entrepreneurs, but
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:that's even in like conversations and,
and who you're connecting with and who
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:you're building, you know, friendships
and, and networking relationships with,
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:I think it's just being able to say,
say those things and express yourself.
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:Susan: I think it also has to do
with the fact that as really, you
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:do not have a problem with that.
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:I can tell you there are times though,
you know, having a mom like I did
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:growing up, we were encouraged to have
an informed opinion, but an opinion,
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:whether it's on social policy, current
events, so they required that we read
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:newspapers at the time coming up.
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:And, you know, we even had it growing
up, you know, give me a high and low
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:of today, it required you to own.
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:The experiences, whether they were good or
not so good on that particular day, right?
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:It allowed conversation and
allowed connection and allowed
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:exploring, you know, why was it
not good or why was it amazing?
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:it's the art of.
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:Learning and being childlike in your
curiosity, when we shut that down, we
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:become less than and we're less happier.
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:We play a smaller game.
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:We don't want to be heard so much
because we're just not too sure.
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:And I can't think of a sadder existence.
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:And if there's a way that I could
empower and I tell you what, one
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:of the reasons why we do what we
do is because we do empower people.
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:Not because of our work, but
because they gain confidence
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:and how to do it for their own.
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:So
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:Jessica T: I think that's why
entrepreneurs are uniquely positioned
408
:in this instance to really, if
we think of these five lessons, I
409
:think there's an opportunity to.
410
:Live them or is that, I don't know if
that's the right word, but I think that
411
:your business can be a vehicle to fulfill
these lessons or live these lessons.
412
:You know, it's funny, the ones
that you latched onto, right?
413
:And this is why I love content because
you never quite know when you create
414
:something and you release it to the
world, what people are going to grab
415
:onto, what they're going to latch onto.
416
:And I should play that real for you.
417
:before we got on to recording
this and like a half a minute,
418
:well, I know they're short.
419
:It's like a minute and 30 seconds, but we
listened to the same thing, same content.
420
:You take it in one direction and I
take it in a, in another one just
421
:based on our life experience and where
our heads at and what matters to us.
422
:And I think the one that
stands out to me the most is I
423
:wish I hadn't worked so hard.
424
:Yes.
425
:Yeah, I wish I had to work so hard.
426
:Why?
427
:I think because I In the busy body.
428
:And I do like working and I think
maybe it's my age, but I am feeling
429
:time going by so much quicker.
430
:Susan: Yeah, it does.
431
:As we get older, it does.
432
:It's like
433
:Jessica T: I blink and it's like,
my gosh, like, you know, some of
434
:the things we were talking about,
I'm like, that was a year ago.
435
:That was a year and a half ago.
436
:Like, we were just expressing this, the
very cliched, like, oh my gosh, the time.
437
:Flies by.
438
:And I think when I was listening to
the, to the real, which was talking
439
:about one of the regrets is people
wish they hadn't worked so hard.
440
:I think as an entrepreneur, my mind
goes right into, it's very easy for
441
:me when I'm working on something
to get very focused and make.
442
:It's so important.
443
:And it's the end all be all.
444
:And I get very consumed
by it because it's fun.
445
:And I like problem solving.
446
:And I like, you know, the, the
satisfaction that comes with completing
447
:something, you know, whether it's working
on something for a client or, or creating
448
:something for us, like as simple as like
a lead magnet or a downloadable item.
449
:I'm like, Oh, this is so fun.
450
:And then part of my challenge is.
451
:That before I know it, you know,
I'm on the phone all the time.
452
:my mind is elsewhere.
453
:My mind is so wrapped up in work.
454
:And so, so thinking of other things
and, I think that's the caveat.
455
:Susan: And you know, you're an
apple off the old tree here, right?
456
:I love to work.
457
:And for me, work is fine.
458
:I, this is indeed fun.
459
:So, but I also have to remember
as entrepreneurs, we have to be
460
:sensitive and supportive and loving
to our support system, you know, our
461
:friends, family, and, you know, as I
like to have fun with the in laws and
462
:the outlaws, they need time with us.
463
:And.
464
:You know, we may be okay with less
time, not because we don't love them
465
:or appreciate them or want to be there.
466
:It almost has nothing to do with that.
467
:It has to do with the singular focus
of, I'm really passionate about what
468
:I'm committed to in this business.
469
:But they need so and then here's
the fun thing when we go on vacation
470
:when we do take breaks We we do it.
471
:Oh, yeah, the family
really wants to go away.
472
:I have all this stuff I have to
make up so I can get away and and
473
:inevitably we come back refreshed
energized Ready to do new things.
474
:So you would think We get it in our thick
heads that yeah, man, friends and family
475
:are incredibly soul quenchingly important.
476
:I
477
:Jessica T: think intellectually people get
that and I know intellectually it's like,
478
:well, yeah, I, I, I am aware of that.
479
:I've been told that we have quotes and
abundance surrounding that idea, right?
480
:Doing it is another different doing
it is another is another thing and I
481
:think one of the lenses I've started
to use in seeing things through is.
482
:You know, five years from now, it's
not going to matter how many people
483
:liked this post that I put on social
media, you know, five, five years
484
:from now, it's not going to matter.
485
:And I don't say this dismissively about
the things that we're creating because
486
:I think they matter, but in the grand,
I'm talking in the grand scheme of
487
:things, the singular post or video that
I've recorded is not going to matter.
488
:So stop obsessing and stop
fixating on it and stop wanting
489
:it to be, you know, perfect.
490
:Susan: Can I interrupt you there?
491
:because I think what you said
there, can you really bring
492
:in a lot to the listener here?
493
:we only have so many
resources of the self, right?
494
:Can we stop pretending that it's
infinite, that it is indeed finite?
495
:I think that's what I'm hearing you
share, and I'm taking something from that.
496
:and I think you are, you would
readily agree with this, We can't
497
:give all, and then when we give
all, expect there to be more to be.
498
:Act into well, and
499
:Jessica T: yeah, I teach as an adjunct
at the university, just a freshman,
500
:you know, intro to writing class, you
know, it's one of the gen eds that
501
:you have to take to, to graduate.
502
:And I, you know, had a
student and literally this
503
:morning email me frantically.
504
:That they were going to be late
and they were so apologetic and
505
:they were like, I was at the
hospital last night with my father.
506
:I'm not making this up.
507
:Right.
508
:And I was like, honestly, in the
grand scheme of things, that is
509
:where your time should be spent.
510
:we will make up the lesson of whatever
we covered today in freshman composition
511
:class, you know, And I think it's just
seeing things through the lens of,
512
:you know, five years from now and the
grander scheme of things, you know,
513
:where do I want to be spending my time?
514
:What do I want to spend my time doing?
515
:And that doesn't mean that I.
516
:will all of a sudden just be like,
well, I'm not going to do anything.
517
:Like I'm not going to do an all or
nothing here, but I am suggesting,
518
:and you can sense that I am working
this out and I don't have the answer
519
:to this personally for myself, but it
does, in light of, of losing Sasha.
520
:In light of listening to this, you
know, it gets, it just gets you
521
:thinking like, what do I really
want to spend my time doing?
522
:Is it, do I want to spend my time
worrying and stressing out about, you
523
:know, this or that in the business?
524
:Or do I want to be constantly attached
to, my social media thinking about, are
525
:enough people engaging with my stuff or
people liking my stuff or this or that?
526
:And like in the grand scheme of
things, it's just, it doesn't.
527
:It won't matter.
528
:Well,
529
:Susan: I think to your point,
it does, but it doesn't.
530
:Yeah.
531
:And there's a onic nature of it.
532
:It does in the moment, but in
the long term, it really doesn't.
533
:It, it, and I, I usually come back to, you
know, the four points I wrote down, truth,
534
:feelings, working and being happier.
535
:And, you know, it, the obvious exercise
there could be, what's the opposite?
536
:You know, I could've been happier.
537
:Instead, I had allowed myself to
stay in a, a sad, unhappy state.
538
:I could've.
539
:Worked less and achieved probably
the same or slightly more, but yet,
540
:nope, I worked harder feelings.
541
:I felt less when, in all honesty, I had
every reason to do a happy victory dance,
542
:but I didn't give myself permission.
543
:And then, you know, the truth.
544
:Well, you know, of course, that
resonated big time with me.
545
:You know, usually it's having a say having
an informed opinion, having a perspective,
546
:having, you know, agency and autonomy.
547
:And I think those are all
incredibly important, regardless
548
:who you are as a human being.
549
:I think that I would really want
to emphasize is at the end of the
550
:hour, when we're done talking about
branding, business, All of that.
551
:How did you show up to this gig?
552
:Because it's, you know, it goes
back to that old saying, it's not
553
:going to say on my epitaph that
I held a really kick ass meeting.
554
:No, no.
555
:It's going to have a few
titles that I'm proud of.
556
:Daughter, sister, mother, wife.
557
:That's it folks.
558
:noticed I didn't have entrepreneur there,
559
:even though I've impacted
a number of lives.
560
:That's perhaps under friend.
561
:You know, it was a friendly moment,
but I think encouraging everybody
562
:to really take stock of how do
you want to show up in this life?
563
:You have one make account and,
you know, make peace with that.
564
:And that's really why that fabulous
little quote from that man about 100
565
:years ago in Lexington, Massachusetts.
566
:You know, Ralph, you came up
with yet another winner, finish
567
:each day and be done with it.
568
:How phenomenal is that?
569
:I find so much empowerment.
570
:Jessica T: Well, I think that it does,
it does let us go in a very empowering,
571
:you know, there is a sobering note
to some of this, but I think in the
572
:sense that by calling attention to it
and having awareness of this, then.
573
:We can do something about it.
574
:And I think we've, that's what we've
unpacked today is that, you know,
575
:these five lessons as entrepreneurs,
if you're listening to this and you're
576
:thinking, Oh my gosh, the months have
just rolled by or I'm really not that
577
:happy or I'm kind of frustrated in my
business or I haven't remembered the
578
:last time I actually hung out with
my friends outside of my business.
579
:You're in a very unique position
to do something about it.
580
:And so to wrap up.
581
:That's what we would suggest.
582
:To someone listening to this is these
five regrets don't necessarily have to be
583
:true for not for you as a business owner.
584
:So Susan, this has been, this has
been a fun topic to bring to the table
585
:because it wasn't a business topic.
586
:It was just this interesting reel that
I stumbled upon that I was like, this
587
:is going to be such a good conversation.
588
:So thank you.
589
:Oh,
590
:Susan: it's my joy.
591
:In all honesty, it was one of those
instances where I found that empowering.
592
:It was really encouraging, empowering.
593
:I hope those listening get it too.
594
:So I love that you brought it up
as usual, always insightful and fun
595
:to flesh it out a little bit more.
596
:So yay.
597
:Well
598
:Jessica T: done.
599
:All right.
600
:Well, that's it for today.
601
:Susan, I will see you next time.
602
:See you soon.