Episode 15

Fatal business mistakes to avoid in 2024

Published on: 15th February, 2024

This week we talk about how a local business closed and the obvious and fatal mistake they made that likely led to this closure.


  1. Effective communication and engagement with the community are crucial for the success of a business.
  2. Overcoming the fear of rejection is essential for business owners to reach out and ask for support.
  3. Sales should be seen as an art of persuasion and an opportunity to share your story and mission.
  4. Supporting local businesses is important for the community and can have a positive impact on the economy. Listen to sales calls and hear out the person on the other end before making a decision.
  5. Closing a business can be a positive outcome if it is not a good fit or if there are extenuating circumstances.
  6. Recognize that life circumstances may lead to the decision to close a business, and it is important to honor those situations.
  7. Closing a business can open up new paths and opportunities for individuals.
  8. Supporting other businesses in the community is crucial, even if they may not explicitly ask for help.

Head over to iwannacollaborate.com and let us know what you took away from this conversation.

Music credit: The Funkster by Sweet Spot

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About the Podcast

Eavesdrop on Us
Less how-to's. More real business conversations!
The honest business podcast YOU NEED IN YOUR LIFE!
We talk about what it's really like to be in business: the good, the frustrating, the "am I the only one going through this?!" kind of topics.

You're in the right place if you're looking for less "how to's" and more real conversations about what you're going through as an entrepreneur.

Come eavesdrop on our conversations-it'll be like joining us at the kitchen table after working a full day in your business.

About your hosts

Susan Terzakis

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5 Things to Know About Susan:

1. I traveled the continental U.S. playing hornline with the famed 27th Lancers drum and bugle corps.

2. As a family we’ve lived coast to coast, moving over 12 times!

3. Born and raised in historic Salem, Massachusetts, while working in our family restaurant, I was able to meet people visiting from all over the world and learned about their cultures and perspectives.

4. While working in the United States Senate as a staffer, I went to every city, village, town, and incorporation in New Hampshire. Every single one! I listened and learned about micro small businesses in our state.

5. I've taken four $100k businesses to over $2 million in annual sales, and I've helped lifestyle brands create revenue that gives them the freedom to spend quality time doing what matters most to them.

Jessica Terzakis

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1. I won the Alfred Ernest Richards award for promising potential in literature and teaching, which started my 15-year career in teaching, curriculum design, and storytelling.
2. My favorite drink is tequila on the rocks. It's a definite conversation starter.
3. I love adrenaline. Whether it's roller coasters, speaking in front of an auditorium full of people, or getting on camera, that rush of energy makes me unstoppable at work.
4. I know how to captivate a room and sell from the stage, and I can help you see yourself doing something bigger than you ever thought you could.
5. At a recent event, one of my clients sold over a million dollars based on the curriculum we built together, and I can help you do the same!