Episode 14

The Stanley Tumbler Craze (and the revenue lesson it will teach you)

Published on: 1st February, 2024

In this episode, we're talkin' about the the Stanley Tumbler craze that has taken over social media!

Before you dismiss it as another "dumb social media craze," there are some crucial revenue lessons you can apply to your business (even if you don't have a product or want to go viral on social media).


  • Be a better storyteller to capture people's attention and inspire them to talk about your business.
  • Consider repositioning and penetrating new markets by repackaging or repositioning your product or service.
  • Harness media exposure and create shareable experiences to increase visibility and reach.
  • Encourage word-of-mouth marketing by providing exceptional experiences and inspiring your clients and customers to share their stories.

Head over to iwannacollaborate.com and let us know what you took away from this conversation.

Music credit: The Funkster by Sweet Spot

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About the Podcast

Eavesdrop on Us
Less how-to's. More real business conversations!
The honest business podcast YOU NEED IN YOUR LIFE!
We talk about what it's really like to be in business: the good, the frustrating, the "am I the only one going through this?!" kind of topics.

You're in the right place if you're looking for less "how to's" and more real conversations about what you're going through as an entrepreneur.

Come eavesdrop on our conversations-it'll be like joining us at the kitchen table after working a full day in your business.

About your hosts

Susan Terzakis

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5 Things to Know About Susan:

1. I traveled the continental U.S. playing hornline with the famed 27th Lancers drum and bugle corps.

2. As a family we’ve lived coast to coast, moving over 12 times!

3. Born and raised in historic Salem, Massachusetts, while working in our family restaurant, I was able to meet people visiting from all over the world and learned about their cultures and perspectives.

4. While working in the United States Senate as a staffer, I went to every city, village, town, and incorporation in New Hampshire. Every single one! I listened and learned about micro small businesses in our state.

5. I've taken four $100k businesses to over $2 million in annual sales, and I've helped lifestyle brands create revenue that gives them the freedom to spend quality time doing what matters most to them.

Jessica Terzakis

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1. I won the Alfred Ernest Richards award for promising potential in literature and teaching, which started my 15-year career in teaching, curriculum design, and storytelling.
2. My favorite drink is tequila on the rocks. It's a definite conversation starter.
3. I love adrenaline. Whether it's roller coasters, speaking in front of an auditorium full of people, or getting on camera, that rush of energy makes me unstoppable at work.
4. I know how to captivate a room and sell from the stage, and I can help you see yourself doing something bigger than you ever thought you could.
5. At a recent event, one of my clients sold over a million dollars based on the curriculum we built together, and I can help you do the same!